Blogs are very popular and each topic has an attractive website with tips, full information, reviews, and background information. Many ask a...
The most important thing about blogs is fun. However, many bloggers won't complain if a little (or more) money is made.
Make money with a blog
Generating income with your own blog is not that difficult. The sources of income that we present on this page are especially useful for bloggers. While this isn't something that can be done overnight, there are a few ways to make money from blogging.
Again and again blog parades on the subject of “earning money blogging” take place in the blogosphere. It is also often argued that bloggers cannot be objective when they are being paid for an article. But: All this only applies to advertising messages. There are so many different ways to make money with your own blog. We've put together a few ideas and options, some more complex, some less.
Full-time blogger?
The recognition of blogs has changed dramatically in recent times. Bloggers have long been asked: Is it realistic to make money with blogs? Or even directly: Can you make a living from it at all? Fortunately, another prejudice is that bloggers, who in turn generate income, are not independent and have lost their integrity.
Nowadays, blogging is not only a popular pastime but also an opportunity to generate capital on one's website. It's perfectly legal and a respectable job. Anyone who puts a lot of energy and time into building their blog can hope that this activity will generate a profit.
Some bloggers expect to earn passive income from their own content. Others work to blog to make enough money to support themselves and become self-employed. Two realistic options - if you're passionate about it.
marketing techniques
If you want to make money from blogs, you have many options. In practice, you should find out which options are particularly interesting and advantageous for you. Most blogs rely on combining different marketing opportunities to generate capital and increase sales.
Here are some ways to earn from blogging:
One of the easiest ways to make money blogging is Google AdSense. It works like this: You embed some code in the blog (e.g. in a widget in the sidebar). An ad will be placed there. When a visitor clicks on one of the ads, the bloggers get paid (usually between $0.10 and $0.80 per click, sometimes more).
Google offers more than a dozen different ad sizes (including screen size ads) so every blog should be the right size.
Well-visited blogs currently earn between 600 and 700 euros per month. But there are some bloggers who make four figures a month. However, this requires a very large number of page views (at least 200,000, if not more) and a sprawling amount of blog ads.
Banner advertising only pays off when there are a huge number of visitors to the site since the revenue per click is small.
However, a large crowd of readers can change that in a profitable way.
In addition to banner slots, many marketers also offer sponsored posts, allowing them to be more targeted with their marketing.
Affiliate Links
Affiliate links or affiliate programs are a way to get a commission from another website. Sounds complicated, but it's very simple. A basic example: A technical blog writes about a new smartphone from Huawei. An affiliate link is embedded in the article, through which the smartphone can be purchased in a store.
When readers use these links to purchase a product, you, the blog owner, receive a commission. Yields vary greatly depending on the commodity. Sometimes it is only a few percent, in other areas it can be 20, 30 or 50%.
The most popular and well-known affiliate program among bloggers and website owners is the Amazon affiliate program. This is also good for beginners as adding affiliate links to your blog is very easy. Amazon also offers products from almost all areas. Unfortunately, the commission is comparatively small and the one-day cookies are not very long.
If you are looking for a higher profit share and want to promote platforms other than Amazon on your blog, signing up with an affiliate network makes the most sense. Affiliate networks bring together hundreds or even thousands of affiliate programs from online shops and service providers under one roof.
The largest affiliate networks for the German market are AWIN and Zanox. There, bloggers will find everything their heart desires. Other recommended networks: e.g. Belboon, Superclix, ADCELL, financeAds, CJ, Webgains, or Digistore24.
Many advertisers also have their own affiliate programs. The commission there is a bit higher since there is no affiliate network between them that gets a piece of the pie for technical implementation. The partnership itself is often closer and more personal, and the bloggers can often negotiate individual commissions.
Advanced Income Sources
Anyone who is already a little more experienced and has more traffic on their blog can use other meritorious sources of income. This includes, for example, your own products that are sold on the blog. E-books that are created based on the blog's topic and then marketed and sold are particularly popular.
Another option is direct marketing. This applies to the direct rental of advertising banners for companies. This saves you an intermediary and brings you more.
Memberships are by far the most profitable source of income. Here the bloggers can offer high-quality content for money. However, you need some expert status and good coverage.
Book tips for a successful blog
Of course, if you want to successfully run a blog, you have to be found easily on Google. If you have not yet dealt with the topic of search engine optimization, we can recommend these two books, which will make it easier for you to get started and teach you the most important basics.
The book "SEO with Google Search Console" deals above all with which free tools are available to support search engine optimization and how you can best use them. Using these tools will also give you a good sense of what is important to Google about your website and how each keyword ranks on the search results pages.
The “Technical SEO” reading looks at the technical aspects of a website and how you can change or optimize it to achieve better ranking results. In addition, the basic technical basics of a website are taught in order to understand how a website works and is structured.
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