Have you started a YouTube career, but your videos aren't getting many views and don't rank particularly well? Then this article is ...
Have you started a YouTube career, but your videos aren't getting many views and don't rank particularly well? Then this article is the right one for you. The best video ideas are useless if they are not seen due to a poor ranking. Today you will learn 10 YouTube SEO Hacks to rank your videos better and boost your YouTube career.
1. Find the right keywords
YouTube and Google search algorithms differ significantly. While Google often searches for individual words or word combinations, YouTube searches often involve complete question sets. This fact can change the relevance of your keywords. Finding the right keywords for your YouTube videos takes a little work, but it will definitely be worth it.
Keywords often start with the designation "wise man" or "how-to" in English. For search engine optimization, it is definitely worth including these two words in the video description or title. Despite everything, you should also focus on Google when it comes to search engine optimization. Videos are often suggested in Google searches. So you will have the greatest success with optimization for both YouTube and Google.
2. Good headlines
You've probably heard the word "clickbait" in connection with YouTube titles before. A headline is chosen that has a sensational touch to persuade the user to click on the video. A good headline strikes the balance between a clickbait title and corresponding video content. Of course, you shouldn't make any promises in your YouTube title that you can't keep. However, your headline must not be boring, monotonous, or meaningless.
But be careful: If you promise a lot, you have to deliver accordingly. If you work with this YouTube SEO hack and then don't keep the promises of your headlines, you will get a lot of clicks in the short term, but you will also annoy your community. In any case, your selected keyword should also be cleverly integrated into the title of your videos.
3. Tags and thumbnails
With the use of tags and thumbnails, YouTube offers you another option for internal search engine optimization. The tags were introduced to allow content creators to describe their videos in a short and concise way. Tags are often not used at all or are kept too general. Do a little research on the currently popular tags on YouTube and include them in the video description if they match the content of the video. YouTube recognizes which target groups and search queries your video is suitable for and will rank you higher for your selected keywords.
Thumbnails are not directly a means of search engine optimization, but just like good titles, they can ensure that users click on your videos more often. The design depends on the theme and style of your YouTube channel.
4. Viewer Interaction
Especially in the beginning, many video producers forget that YouTube is an interactive platform where communication with viewers plays a crucial role in the success of the channel. There are many ways to interact with viewers. The easiest and most successful is to ask the viewers to subscribe to the channel and give the video alike at the end of the video. Just this small request will significantly increase your subscribers and like numbers and costs virtually no additional effort.
You can also subtly ask viewers in the video to answer a question in the comments or post their opinion on a topic there. The number of comments is also decisive for the ranking of a video.
5. Increase your video quality
No matter how good your message or information is in the video, if you deliver it in poor quality, viewers won't want to see it and your ranking will go down. High video quality is only indirectly one of the YouTube SEO hacks, but it has been proven to have a very high influence on the ranking.
So buy yourself a high-quality microphone and a powerful camera. If your focus is particularly on optics, you should also buy lighting equipment such as lamps or umbrellas and learn how rooms for video productions can be properly illuminated.
Of course, quality also includes post-production. Buy a quality editing program and hone your production skills to add a personal touch to your videos with cuts and special effects.
6. Promote your videos on social media and to your contacts
Especially at the beginning of your YouTube career, you cannot rely on YouTube to recommend your videos or rank them particularly highly. Many video producers don't make it past launch, and YouTube doesn't want to recommend creators who don't also contribute content on a regular basis.
Especially at the beginning, you have to rely on your own contacts. Create as many profiles for your YouTube channel on the most popular social media platforms as possible. Use Instagram, Twitter, Facebook, and, depending on the topic, sites like LinkedIn or Xing. You can also use answer sites like Quora or share your work with strangers on Reddit or Pinterest. You can also share your videos with your private contacts via mailing lists or your own social media profiles.
7. Improve your watch time
It's not particularly helpful if your video is 10 minutes long but only gets an average of 2 views. This gives YouTube the impression that your videos do not match the search queries or are simply not worth watching.
You can find some important watch time information in your channel's Creator Studio. You should check this regularly and ensure that it is kept constantly high. The watch time can give you an indication of your perceived video quality and also tell you whether your videos match the given tags and your main keyword.
8. Retain your viewers for the long term
If you want to build a successful YouTube channel in the long term, there is no point in attracting a viewer to your channel or a video once and then losing them again. Your goal must be to generate real fans who will watch, like, share, and comment on as many of your videos as possible. However, this is not only about the quality of your videos.
In addition to subscribing, turning on the bell for notifications about new videos is very important. Here, too, it is important to remind viewers regularly to activate the bell so that they don't miss anything. You can also promote your other videos in your content. If you have already produced a thematically appropriate video on your current topic, you can draw your viewers' attention to it in your latest video.
9. Make your channel user-friendly
Many content creators struggle with organizing their channels. This also affects experienced YouTubers with many videos. They post content regularly, but the videos are jumbled, cover a variety of topics, and aren't sorted by topic. To give your viewers a better experience on your channel, you can create playlists that group together thematically similar videos and play them sequentially. You can also create categories and prepare users for the content of your channel in a welcome video. The more videos you've produced, the more important it is to keep your channel organized for continued growth and usability.
10. Cooperate with other YouTubers
Probably the easiest and most successful of the YouTube SEO hacks for channel growth and a better ranking is working with other video producers. Guest appearances on another channel are almost like free advertising because you are introduced to a completely different audience. Of course, your channels must fit together thematically. However, the cooperation with other content creators also goes beyond YouTube. If you're an expert in a field, you can also write a blog article on another website or appear as an interview guest on a podcast, for example. Here, too, you reach a completely different audience, which may then become aware of your channel via this platform.
YouTube SEO Hacks: Our Verdict
As you can see, there are many ways to improve your channel's ranking. It is important that you do not try to do everything at the same time. First, you should work on your video quality and the technical details of search engine optimization. If you have a little more reach, you will automatically generate requests for cooperation and grow your channel this way.
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